The 2nd Edition of the Handbook of Strategic Enrollment Management is coming soon!
A modern blueprint for enrollment leadership, student success, and institutional sustainability.
The 2nd Edition of the Handbook of Strategic Enrollment Management is coming soon!
Why the Handbook Needs an Update
Since the Handbook of Strategic Enrollment Management was first published over a decade ago, higher education has undergone significant and lasting change. Demographic shifts, financial pressures, evolving student populations, and rapid advances in technology have reshaped how institutions recruit, enroll, and support students. Enrollment management has moved to the center of institutional strategy, closely tied to revenue, sustainability, and student success. The growth of online and hybrid learning, increased focus on adult, transfer, and international students, changes to financial aid policy, and rising political and workforce alignment pressures all demand new approaches. While foundational SEM principles remain essential, today’s leaders must also navigate data-driven decision-making, complex digital marketing ecosystems, and mission-driven enrollment strategies—making a new edition of the handbook both timely and necessary.
What’s Shaping Enrollment Today
- Demographic shifts and the enrollment cliff
- Revenue-focused enrollment strategies and institutional sustainability
- Growth of adult, transfer, online, and international student populations
- Data, GenerativeAI, and predictive analytics in enrollment decision-making
- Changes to financial aid policy and affordability
- Increasing political, workforce, and accountability pressures
Who This Handbook Serves
- Enrollment leaders and SEM professionals
- Graduate students studying higher education leadership
- Admissions, financial aid, marketing, and student success teams
- Institutional leaders seeking sustainable enrollment strategies
Contributing Authors
Handbook of Strategic Enrollment Management, 2nd Edition 