Please note that this chapter list and their names may change as we get closer to publication. This is to give you a sense of what to expect in the new edition!
External Outline
Handbook of Strategic Enrollment Management, 2nd Edition
Alex Fronduto, DHS
Associate Teaching Professor & Academic Lead, M.Ed. in Higher Education Administration, Northeastern University
Luke Schultheis, Ph.D.
Vice President, Enrollment Management, Emerson College
Associate Teaching Professor & Academic Lead, M.Ed. in Higher Education Administration, Northeastern University
Luke Schultheis, Ph.D.
Vice President, Enrollment Management, Emerson College
Foreword by Don Hossler, Ph.D.
Chapter
Section
Case Study
Part I
Setting the Context
Chapter 1
Origins of Strategic Enrollment Management
Don Hossler, Ph.D.
Chapter 2
Defining Strategic Enrollment Management Terms
Christopher W. Tremblay, Ed.D. | Executive Director of Enrollment Management | University of Michigan Taubman College of Architecture and Urban Planning
Chapter 3
Understanding the Context
Luke Schultheis, Ph.D.
Chapter 4
Successful Strategic Enrollment Management Organizations
Alex Fronduto, DHS
Case Study
Team Retention, Culture Dynamics, and Staff Supervision
Liz van Luling | Founder and Consultant | LvL Aligned Consulting
Part II
Recruiting Across Student Populations
Case Study — Part II Intro (placement TBD)
Student-Centered Enrollment Marketing and the Student Decision-Making Process
Allison Turcio, Ed.D. | Dean of Enrollment and Marketing | Siena University
Chapter 5
First-Time College Students
Luke Schultheis, Ph.D.
Section
Enrollment Marketing
Amy Hutton, Ph.D. | Vice Chancellor for Enrollment Management | University of Colorado Boulder
Kristi Bishop | Assistant Vice Chancellor of Marketing, Communications, and Visits | University of Colorado Boulder
Kristi Bishop | Assistant Vice Chancellor of Marketing, Communications, and Visits | University of Colorado Boulder
Section
Yield
Monique L. Snowden, Ph.D. | Interim Associate Vice Chancellor for Enrollment Management | University of Nebraska-Lincoln
Justin Chase Brown, Ph.D. | Senior Director, Scholarships, Financial Aid & Husker Hub | University of Nebraska-Lincoln
Justin Chase Brown, Ph.D. | Senior Director, Scholarships, Financial Aid & Husker Hub | University of Nebraska-Lincoln
Case Study
Direct Admission as a Recruiting Tool to Expand Access for First-Generation and Underserved Students
Jerry Ross, Ed.D. | Vice President for Enrollment Management | Marshall University
Amanda Means | Associate Vice President of Enrollment Management | Marshall University
Magan Walters | Director of Undergraduate Admissions | Marshall University
Amanda Means | Associate Vice President of Enrollment Management | Marshall University
Magan Walters | Director of Undergraduate Admissions | Marshall University
Case Study
Marketing Strategies for the Recruitment of First-Year Students Across Print, Digital, and Integrated Media Channels
Patrick Frazier, Ed.D. | Associate Director of Admissions Marketing & Events | Western Carolina University
Becky Tankersley | Director of Communications for Enrollment Management | Georgia Tech
Becky Tankersley | Director of Communications for Enrollment Management | Georgia Tech
Case Study
Impact of Targeted Strategic Interventions on Undergraduate Nursing Applications
Denise Dallmann, N.D. | Assistant Vice Provost, Workforce Capacity Development | Oregon Health & Science University
Margaret Claassen Cosby | Admissions Communications Manager, School of Nursing | Oregon Health & Science University
Margaret Claassen Cosby | Admissions Communications Manager, School of Nursing | Oregon Health & Science University
Chapter 6
Transfer Students
Luke Schultheis, Ph.D.
Case Study
Transfer Recruitment Strategies and Pathways
Loida González Utley, Ed.D. | Director of Recruitment and Enrollment Services | Texas A&M University–Central Texas
Chapter 7
Adult Learners
Alex Fronduto, DHS
Chapter 8
Graduate Students
Joseph H. Paris, Ed.D. | Dean, School of Graduate and Professional Studies | Delaware Valley University
Ariana Balayan, Ed.D. | Assistant Dean of Enrollment and Marketing | Tufts University School of Medicine, Graduate Programs
Amanda Ostreko, Ph.D. | Assistant Vice Provost and Director of Graduate Enrollment Management | University of Kansas
Ariana Balayan, Ed.D. | Assistant Dean of Enrollment and Marketing | Tufts University School of Medicine, Graduate Programs
Amanda Ostreko, Ph.D. | Assistant Vice Provost and Director of Graduate Enrollment Management | University of Kansas
Case Study
How Organizational Decision-Making Structures Contribute to Bias in Holistic Master’s Admissions Review
Alyssa Orlando, Ph.D. | Director of Admissions Recruitment, MBA and MS Programs | Bentley University
Case Study
Developing a Comprehensive Graduate Enrollment Management (GEM) Strategy, Including Governance, Data, and KPIs
Jody Gordon | Senior Managing Consultant | AACRAO Consulting
Leslie M. Shor, Ph.D. | Vice Provost for Graduate Education & Dean of the Graduate School | University of Connecticut
Leslie M. Shor, Ph.D. | Vice Provost for Graduate Education & Dean of the Graduate School | University of Connecticut
Chapter 9
Non-Degree/Matriculated Students
Alex Fronduto, DHS
Case Study
“First Class Free” Tuition Grant Strategy as a Pathway to Enrollment for Non-Degree Students
Jessie Richardson | Online Program Manager, Program Development & Enrollment Management | The University of Alabama
Mason Mulnix | Data Analyst | University of Alabama
Mason Mulnix | Data Analyst | University of Alabama
Chapter 10
International Students
Christian DiGregorio | Director of International Recruitment | York College of Pennsylvania
Case Study
How International Digital Platforms and Overseas Satellite Centers Shape Recruitment, Retention, and Alumni Engagement
Haishan Yang, Ed.D. | Director of Intercultural Engagement | Oberlin College & Conservatory
Chapter 11
Online Students
Chris J. Foley, Ed.D. | Associate Vice President of Online Education | Indiana University
Whitnie Powell | Assistant Vice President, Enrollment Management & Student Services | Indiana University
Sharon Wavle, Ed.D. | Director of Analysis, Planning & Support | Indiana University
Whitnie Powell | Assistant Vice President, Enrollment Management & Student Services | Indiana University
Sharon Wavle, Ed.D. | Director of Analysis, Planning & Support | Indiana University
Part III
Pricing, Financial Aid, and Revenue Strategy
Chapter 12
The Economics of College Pricing
Alex Fronduto, DHS
Case Study
Field-Generated Principles for Addressing Pricing Complexity, Affordability, and Transparency in Enrollment Management
Chuck Knepfle, Ph.D.
John Haller, Ed.D. | Vice President for Enrollment Management | Denison University
Luisa Havens Gerardo, Ph.D. | Vice President for Enrollment Management | University of Texas at Arlington
John Haller, Ed.D. | Vice President for Enrollment Management | Denison University
Luisa Havens Gerardo, Ph.D. | Vice President for Enrollment Management | University of Texas at Arlington
Chapter 13
Understanding Financial Aid: Types, Sources, and How They Work
Steven J. McDowell | Associate Vice President for Financial Aid Services & Title IV Compliance | Connecticut State Community College
Chapter 14
Using Financial Aid to Shape Your Class
Luke Schultheis, Ph.D.
Case Study
Tuition Transparency at Whitworth University: Why it was pursued, how it was modeled, and it’s impact on enrollment
Josh Hibbard, Ph.D. | Vice President for Enrollment Management | Whitworth University
Chapter 15
Aid, Budgets, and the Bottom Line
Luke Schultheis, Ph.D.
Chapter 16
Beyond Tuition — Other Revenue Generation Opportunities
Alex Fronduto, DHS
Chapter 17
Financial Aid Operations and Student Success
Part IV
Student Retention, Persistence, and Success
Chapter 18
Undergraduate Retention Data Trends
Luke Schultheis, Ph.D.
Section
Qualitative Data Analysis in Enrollment Management
PJ Woolston, Ed.D. | Director of Strategic Insights | Lumina Foundation
Section
Data Analytics and Retention Strategies
Michael Goemans, Ed.D. | Director of Student Success Technology & Operations | Connecticut State Community College
Brian Kapinos, Ed.D. | Interim Associate Vice President, Advising and Transfer Enrollment Operations | Connecticut State Community College
Gayle E. Barrett, Ed.D. | Associate Vice President, Enrollment and Retention Services | Connecticut State Community College
Steven J. McDowell | Associate Vice President for Financial Aid Services & Title IV Compliance | Connecticut State Community College
Brian Kapinos, Ed.D. | Interim Associate Vice President, Advising and Transfer Enrollment Operations | Connecticut State Community College
Gayle E. Barrett, Ed.D. | Associate Vice President, Enrollment and Retention Services | Connecticut State Community College
Steven J. McDowell | Associate Vice President for Financial Aid Services & Title IV Compliance | Connecticut State Community College
Case Study
Student Aspiration Segmentation Framework for Targeted Retention and Success Strategies
Kimberley Williams, Ed.D. | Associate Vice Provost for Student Success and Retention | The George Washington University
Chapter 19
Student Identities and Retention
Alex Fronduto, DHS
Chapter 20
Academic Management
Luke Schultheis, Ph.D.
Monique L. Snowden, Ph.D. | Interim Associate Vice Chancellor for Enrollment Management | University of Nebraska-Lincoln
Monique L. Snowden, Ph.D. | Interim Associate Vice Chancellor for Enrollment Management | University of Nebraska-Lincoln
Case Study
Extending SEM Frameworks to Intentionally Incorporate Post-Graduation Readiness and Career Outcomes as an Enrollment Strategy
Cié Gee, Ed.D. | Associate Vice Provost Career Engaged Learning | University of Texas at San Antonio
Chapter 21
Data-Informed Student Support: Strategies for Retention and Persistence
Chapter 22
Beyond the Classroom: Supporting the Whole Student
Case Study
A Maslow’s Hierarchy of Needs-Based Retention Framework: Treating Student Wellness as a Prerequisite for Academic Success
Angela Hamilton, Ph.D. | Vice President of Student Affairs | Community College of Beaver County
Case Study
Building Student Resilience Through Mental Health-Informed Enrollment Management
Shannon Fuhrman, Ph.D. | Executive Director of Retention & Student Support | Regent University
Part V
Strategic Enrollment Management as an Institutional Enterprise
Case Study — Placement TBD (beginning or end of Part V)
A Systems Approach to Strategic Enrollment Management: How Four Public Non-Flagship Institutions Achieved Enrollment Success During Demographic Decline
Alicia Kornowa, Ph.D. | Director of Admissions | Western Michigan University
Chapter 23
Delivering Effective Admissions Operations
Alex Fronduto, DHS
Chapter 24
The Registrar
Luke Schultheis, Ph.D.
Case Study
Reframing SEM as a Leadership Practice Through the Registrar/Enrollment Management Partnership in a Multi-Campus College of Osteopathic Medicine
Katherine Ruger, Ed.D. | Senior Associate Dean for Strategic Initiatives, Executive Chief of Staff & Associate Professor of Psychiatry | Michigan State University
Alison Jenner | College of Osteopathic Medicine Registrar | Michigan State University
Alison Jenner | College of Osteopathic Medicine Registrar | Michigan State University
Chapter 25
The Role of Technology in Supporting SEM
Section
Artificial Intelligence in Recruitment and Enrollment Management
Craig W. Cornell | Vice President, Enrollment Strategy | Liaison International
Case Study
Deploying AI Agents to Provide Prescriptive Guidance and Improve Retention, with a Focus on First-Generation Students
Wendy Lin-Cook, Ph.D. | Vice Provost of Enrollment Management | Rensselaer Polytechnic Institute
David Chun | Researcher | Columbia University
David Chun | Researcher | Columbia University
Chapter 26
Faculty
Alex Fronduto, DHS
Chapter 27
Cabinet and the Board
Luke Schultheis, Ph.D.
Part VI
Navigating Complexity — Systems, Regulation, and Strategic Enrollment Leadership
Chapter 28
System Leadership
Scot Lingrell, Ph.D. | Vice Chancellor for Enrollment Management and Student Affairs | The University System of Georgia
Chapter 29
Externally Constructed Laws, Policies, and Regulations
Chapter 30
Strategic Thinking Enrollment Organizations
Case Study
Design Thinking as an Approach to Innovation and Transformation in Admissions Operations
Mary McNamara, Ed.D. | Former Assistant Dean, Graduate Recruitment and Admissions | Northeastern University, D’Amore-McKim School of Business
Case Study
Applying Lean Methodology in Higher Education to Drive Process Improvement and Enrollment Planning
Julie Taylor | Assistant Vice President for Enrollment Management | University of North Alabama
Amber Paulk, Ph.D. | Deputy Provost | University of North Alabama
Amber Paulk, Ph.D. | Deputy Provost | University of North Alabama
Part VII
Putting the Pieces Together
Chapter 31
Strategic Enrollment Planning
Luke Schultheis, Ph.D.
Section
SEM Planning at Community and Technical Colleges
Jody Gordon | Senior Managing Consultant | AACRAO Consulting
Laura Wankel, Ed.D. | Senior Consultant | AACRAO Consulting
Stan Henderson | Senior Consultant | AACRAO Consulting
Laura Wankel, Ed.D. | Senior Consultant | AACRAO Consulting
Stan Henderson | Senior Consultant | AACRAO Consulting
Case Study
A Framework and Institutional Self-Assessment Tool for Evaluating SEM Planning Readiness Across Six Key Factors
Kay Eilers | Associate Vice Chancellor, Strategic Enrollment Management & Student Success | University of Wisconsin-Milwaukee
Chapter 32
Trends in Strategic Enrollment Management
Alex Fronduto, DHS
Chapter 33
Ethics and Strategic Enrollment Management
Alex Fronduto, DHS
Chapter 34
The Present and Emerging Future of Strategic Enrollment Management
Alex Fronduto, DHS & Luke Schultheis, Ph.D.
Handbook of Strategic Enrollment Management, 2nd Edition 